Informatica Product 360

Informatica Product 360 manages product information as part of Informatica's master data management portfolio. The product, offered as Informatica MDM - Product 360 and as MDM SaaS Product 360, sits alongside Informatica's data integration, data quality, governance and catalogue tools. Salesforce completed its acquisition of Informatica on 18 November 2025, adding these capabilities, including MDM, to its platform.

Salesforce has stated that it plans to integrate Informatica technology quickly into Data 360, MuleSoft, Tableau and Agentforce, with the aim of delivering a single data pipeline with MDM on Data 360. Informatica's leadership described the combination as accelerating its position as a neutral provider of AI-powered data management, and Salesforce stated that Informatica will continue supporting its partner ecosystem. By May 2026 the business was marketed as Informatica from Salesforce, with an MDM integration into Data 360 that covers product master data, while Product 360 SaaS documentation and MDM releases continued through 2026. Public announcements did not specify the long-term roadmap for Product 360 as a standalone product.

Fit is strongest for large enterprises that already use Informatica for data integration, quality or MDM and want product data managed within the same governance framework, or for Salesforce-centric organisations planning a unified data architecture. Buyers should seek explicit roadmap commitments for Product 360 under Salesforce ownership, compare SaaS and on-premise options, and evaluate whether the product's commerce syndication and enrichment features match those of dedicated PXM platforms. Existing customers should review contract terms and migration plans.

Informatica's data quality and governance capabilities support structured regulatory data, but no dedicated Digital Product Passport module for Product 360 was documented in the sources reviewed.