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Vendor profile · DAM

OpenText Media Management

OpenText Digital Asset Management, formerly OpenText Media Management, is an enterprise DAM offered as SaaS, managed service, private cloud or on-premise. It adds GenAI search and tagging through Experience Aviator and integrates with SAP, Adobe, Salesforce and Microsoft 365 for product and marketing workflows.

RefDAM-CA-1991Reviewed 16 October 2026

Overview

OpenText Digital Asset Management is the current name for the product long known as OpenText Media Management. OpenText Corporation, headquartered in Waterloo, Ontario, sells the DAM alongside its wider information management portfolio, and also offers OpenText Core Digital Asset Management as a SaaS edition. The company has divested several non-core units in 2025, including Vertica, while keeping its experience and content products.

The DAM handles images, video, documents and other rich media with metadata, workflow and digital rights management. OpenText Experience Aviator adds generative AI for search, auto-tagging and image creation, with natural-language and reverse image search, AI image generation from prompts, smart cropping and usage-based recommendations. The FADEL Rights Cloud add-on extends usage rights management. Deployment options include cloud-hosted SaaS, managed service, private cloud, on-premise and hybrid, and the product is listed on Google Cloud and Microsoft Azure marketplaces.

For product content, the most relevant feature is integration with SAP S/4HANA and SAP Commerce, which lets manufacturers and retailers link assets to SAP material and product records. Adobe creative tool plug-ins, Adobe Workfront, Salesforce and Microsoft 365 connectors support creative and marketing workflows. The breadth of deployment choices suits regulated or security-sensitive organisations. Buyers should expect an enterprise implementation and assess user experience for marketing teams against SaaS-native competitors.

Key capabilities

  • Enterprise rich media repository
  • GenAI search and tagging (Experience Aviator)
  • Digital rights management
  • SAP S/4HANA and Commerce integration
  • Adobe creative tool plug-ins
  • SaaS, private cloud or on-premise deployment

Strengths and considerations

Strengths

  • OpenText offers SaaS, managed, private cloud, on-premise and hybrid deployment, which suits regulated and security-sensitive organisations.
  • Prebuilt SAP S/4HANA and SAP Commerce integration supports manufacturers and retailers running SAP.
  • Rights management, including the FADEL Rights Cloud add-on, supports licensed imagery and talent rights.

Check before buying

  • Implementations are typically enterprise projects that need experienced partners and longer timelines.
  • Marketing users may find the interface less streamlined than SaaS-native DAM platforms, so usability testing is advised.
  • Product naming has changed from Media Management to Digital Asset Management, so contracts and roadmaps should reference the correct edition.

Best for

Fit summaryLarge SAP-centric manufacturers, retailers and regulated organisations that need flexible deployment and rights management.

Regulatory and compliance data

EU timeline →

OpenText offers the DAM on-premise, in private cloud or as managed service, which lets buyers keep data in a chosen EU location; its April 2026 European sovereign cloud offers (S3NS in France and AWS European Sovereign Cloud) cover content management products and do not list the DAM, so the SaaS hosting region should be confirmed.

Integrations

  • SAP S/4HANA
  • SAP Commerce Cloud
  • Adobe Creative Cloud
  • Adobe Workfront
  • Salesforce
  • Microsoft SharePoint

Frequently asked questions about OpenText Media Management

Is OpenText Media Management still sold?

Yes, under a new name. OpenText now markets the product as OpenText Digital Asset Management, with a SaaS edition called OpenText Core Digital Asset Management. Existing Media Management customers continue on the same product line, which OpenText offers as SaaS, managed service, private cloud or on-premise.

Does OpenText DAM integrate with SAP?

OpenText lists integrations with SAP S/4HANA and SAP Commerce, which allow assets to be linked to SAP material and product records. This makes the DAM a frequent choice for manufacturers and retailers whose product master data and commerce operations already run on SAP systems.

What AI features does OpenText DAM offer?

OpenText Experience Aviator adds generative AI to the DAM, including natural-language and reverse image search, auto-tagging, AI image generation from text prompts, smart cropping and recommendations based on asset usage. Availability can vary by edition and deployment model, so buyers should confirm scope.

Sources

SOURCES
  1. www.opentext.com/products/media-management
  2. www.opentext.com/about/press-releases/opentext-completes-us-150-million-divestiture-of-ver
  3. www.opentext.com/about/office-locations
  4. www.opentext.com/about/press-releases/opentext-and-s3ns-partner-to-deliver-european-sovere

Profile compiled from public information. Vendors can submit corrections via the methodology page.