Orange Logic Cortex

Orange Logic was founded in 1998 and sells its Cortex platform to large organisations with complex content operations, including media companies, retailers and cultural institutions. Bregal Sagemount made a strategic growth investment in May 2023. In June 2025 the company appointed Ben Colenso, previously at WPP's Hogarth, as Managing Director for EMEA, based in the United Kingdom, signalling a stronger European commitment.

Cortex spans digital asset management, media asset management for video-heavy teams, digital rights management, creative collaboration, brand experiences, hybrid storage and integrations. The company positions the platform as an agentic orchestration layer: Agent Studio lets organisations build AI agents that understand content, rights and governance, coordinate tasks and optimise delivery. Metadata, rights, workflows and AI are kept in one system, and Orange Logic states that customers can scale from one team to more than 20 teams on a single instance.

For product content, Orange Logic lists integrations with Salsify and Syndigo, two widely used product content platforms, which helps retail and consumer goods brands route approved imagery into syndication. Cortex is known for deep configurability, which suits complex organisations but typically lengthens implementation compared with packaged SaaS DAMs. European buyers should confirm local support capacity and hosting regions.

Orange Logic states that its platform is optimised for AWS and can also run on Azure or Google Cloud, lists SOC 2 Type II and ISO 27001, and says customers can control where content lives; specific EU hosting regions are not published and should be confirmed with the vendor.