Propel Software

Propel Software was founded in 2015 and is based in Redwood City, California. It is privately held and venture capital-backed, with investors that include Norwest, Salesforce Ventures and Cloud Apps Capital Partners. Ross Meyercord is chief executive. Propel builds its applications natively on the Salesforce platform, which lets product data sit next to sales and service data in the same environment.

The suite covers PLM for items, BOMs and engineering change; QMS for CAPA, non-conformance, complaints, document and training management; and PIM for managing commercial product content alongside engineering data. This makes Propel one of few vendors that offer PLM and PIM on a shared product record. In October 2025 Propel announced its first customer cohort for Propel One, an agentic AI offering that combines Propel data with Salesforce Agentforce and applies role-based permissions to AI actions.

Propel documents materials compliance through Component Insights, powered by SiliconExpert, which surfaces RoHS, REACH, SCIP, California Proposition 65 and conflict minerals data in the BOM. A compliance status field tracks RoHS, China RoHS and REACH standing by manufacturer part and revision, and a Supplier Community module collects declarations and audits. The product suits mid-market and enterprise manufacturers, particularly in medical devices and electronics, that already use Salesforce or want engineering, quality and commercial product data in one SaaS system.

Propel documents materials compliance for RoHS, China RoHS, REACH, SCIP, Proposition 65 and conflict minerals, with supplier declarations and audit-ready documentation, and references CSRD. Digital Product Passport support is not documented, so buyers should verify ESPR and DPP data needs with Propel.