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Vendor profile · DAM

Tenovos

Tenovos is a New York-based, venture-backed vendor offering an AI-native DAM, the Tenovos Glass content intelligence layer built on Amazon Nova, and the Tenovos Connect integration platform. It focuses on retail and consumer packaged goods brands seeking to measure and reuse content.

RefDAM-US-2018Reviewed 16 October 2026

Overview

Tenovos was founded in 2018 by D. Scott Bowen and Sal Hakimi, is headquartered in New York and is backed by investors including S4S Ventures, Sir Martin Sorrell's fund, Bertelsmann Digital Media Investments, Progress Ventures, UCIG, Revel Partners and Dublin Capital Partners. IDC named Tenovos a Leader in its 2024 MarketScape for intelligent digital asset management. No acquisition or merger of Tenovos was found in public sources for 2024 to 2026.

The portfolio has three products. Tenovos DAM covers content operations, workflow and productivity insights. Tenovos Glass, presented with AWS in November 2025, is a content intelligence layer powered by Amazon Nova that indexes and enriches content with AI metadata, offers semantic search across repositories, tracks where assets are published and analyses performance. Tenovos states that Glass works on existing content without migration. Tenovos Connect is a no-code integration platform with connectors to PIM systems, cloud storage, CMS, creative and AI tools, project management and social channels.

Tenovos targets retail and CPG brands, with dedicated solution pages for both. An AWS case study describes a global CPG company using Glass to unify content across 10 to 12 systems after finding that only about 30% of produced content reached customers. This content effectiveness angle suits brands under pressure to reduce production spend. European buyers should confirm local support and data residency, which are not documented publicly.

Key capabilities

  • AI-native DAM
  • Content intelligence and performance analytics (Glass)
  • Semantic search across repositories
  • Asset utilisation tracking
  • No-code integrations including PIM (Connect)
  • Retail and CPG solutions

Strengths and considerations

Strengths

  • Tenovos Glass measures where assets are published and how they perform, which supports content reuse and cost reduction.
  • Glass can analyse existing content repositories without migration, according to Tenovos.
  • Tenovos Connect provides no-code connectors to PIM, CMS and commerce systems.

Check before buying

  • European offices and data residency options are not documented publicly, which matters for EU buyers.
  • Tenovos is a venture-backed scale-up, so buyers should assess financial stability and roadmap commitments.
  • Tenovos was founded in 2018 and remains a smaller vendor, so reference customers in the buyer's region should be requested.

Best for

Fit summaryRetail and CPG brands that want DAM combined with analytics on content usage and effectiveness.

Regulatory and compliance data

EU timeline →

Tenovos runs on Amazon Web Services with content stored in Amazon S3 and states that it aligns with the SOC 2 framework; it does not name its AWS regions, so EU data residency and GDPR terms should be confirmed directly with the vendor.

Integrations

  • Amazon Web Services
  • PIM systems via Tenovos Connect
  • CMS platforms
  • Creative tools
  • Social channels

Frequently asked questions about Tenovos

What is Tenovos Glass?

Tenovos Glass is a content intelligence layer powered by Amazon Nova. It indexes and enriches content with AI-derived metadata, supports semantic search across repositories, tracks where assets are published and analyses performance. Tenovos states that Glass works with existing content without requiring migration into a new DAM.

Has Tenovos been acquired?

No acquisition of Tenovos was found in public sources up to October 2026. The company remains a venture-backed business headquartered in New York, with investors including S4S Ventures, Bertelsmann Digital Media Investments, Progress Ventures, UCIG, Revel Partners and Dublin Capital Partners.

Does Tenovos integrate with PIM systems?

Yes. Tenovos Connect, the company's no-code integration platform, lists connectors to PIM systems alongside cloud storage, CMS, creative and AI tools, project management and social channels. This lets product imagery governed in Tenovos flow into product records and commerce channels.

Sources

SOURCES
  1. www.tenovos.com/about
  2. www.tenovos.com/
  3. aws.amazon.com/blogs/industries/tenovos-glass-powered-by-amazon-nova-next-generation-conte
  4. www.mrweb.com/drno/news34224.htm
  5. www.tenovos.com/security

Profile compiled from public information. Vendors can submit corrections via the methodology page.