pxmVendors
Vendor profile · PIM & PXM

Sales Layer

Sales Layer is a Valencia-based SaaS PIM vendor founded in 2013 that serves manufacturers, distributors and retailers. Backed by PeakSpan Capital since a EUR 24 million Series B in 2022, it focuses on fast deployment, channel connectors and product catalogue distribution.

RefPXM-ES-2013Reviewed 16 October 2026

Overview

Sales Layer offers a cloud product information management platform that centralises product data and distributes it to e-commerce platforms, marketplaces, distributors and catalogues. Founded in Valencia in 2013 by Álvaro Verdoy, the company raised a EUR 3.5 million Series A in 2020 led by Swanlaab and Bright Pixel Capital, followed by a EUR 24 million Series B in 2022 led by US growth investor PeakSpan Capital to expand in the United States and the United Kingdom.

The platform emphasises a short time to value, with connectors to sales channels and ERP systems, configurable data models, workflows and the ability to share catalogues with distributors and resellers. At the time of its Series B the company reported a presence in more than 25 countries and had opened an office in London. Its focus is on B2B and B2B2C companies that need to keep partner channels supplied with accurate product information.

Fit is strongest for mid-market manufacturers and distributors that want to replace spreadsheets and supplier emails with a structured SaaS PIM and a library of channel connectors. Buyers should check connector coverage for their specific ERP, e-commerce and marketplace stack, confirm whether DAM needs can be met natively or require a separate platform, and evaluate the vendor's capacity for complex enterprise governance and multi-domain data requirements.

Key capabilities

  • Product information management
  • Channel and marketplace connectors
  • Distributor catalogue sharing
  • Configurable data models
  • Workflow and approvals
  • ERP integration

Strengths and considerations

Strengths

  • A focus on fast deployment and prebuilt connectors suits mid-market teams with limited implementation budgets.
  • Catalogue sharing with distributors and resellers addresses common B2B channel requirements.
  • A European headquarters and London office provide regional presence for Spanish, British and wider European customers.

Check before buying

  • Large enterprises with complex governance or multi-domain master data needs should test depth carefully.
  • DAM capabilities were not documented in the sources reviewed, so asset management needs should be clarified.
  • Recent public information on company developments after 2022 is limited.

Best for

Fit summaryMid-market manufacturers and distributors that want a quickly deployed SaaS PIM with channel connectors and distributor catalogue sharing.

Regulatory and compliance data

EU timeline →

Sales Layer's configurable data model can store regulatory attributes, but no dedicated Digital Product Passport or sustainability module was documented in the sources reviewed.

Integrations

  • E-commerce platforms
  • Marketplaces
  • ERP systems
  • Distributor catalogues
  • REST API

Frequently asked questions about Sales Layer

Where is Sales Layer based?

Sales Layer is based in Valencia, Spain, and was founded in 2013 by Álvaro Verdoy. The company opened an office in London and reported a presence in more than 25 countries at the time of its 2022 Series B, with expansion plans focused on the United States and United Kingdom.

Who has invested in Sales Layer?

Sales Layer raised a EUR 3.5 million Series A in 2020 led by Swanlaab and Bright Pixel Capital, with GoHub Ventures participating. In 2022 it raised a EUR 24 million Series B led by PeakSpan Capital, with Swanlaab and Bright Pixel Capital returning. The company remains privately held.

What type of company suits Sales Layer?

Sales Layer suits mid-market manufacturers, distributors and retailers that need to centralise product data quickly and distribute it to e-commerce sites, marketplaces and partner catalogues. Organisations with complex enterprise governance, GDSN or multi-domain master data requirements should validate fit carefully during a proof of concept.

Sources

SOURCES
  1. tech.eu/2022/06/21/spanish-startup-sales-layer-raises-25-million-to-make-inroads-into-the-
  2. elreferente.es/inversiones/sales-layer-levanta-24m-expansion-de-su-software-de-catalogos-p

Profile compiled from public information. Vendors can submit corrections via the methodology page.