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Vendor profile · PIM & PXM

SyncForce

SyncForce is an Eindhoven-based vendor of Circular PIM, a PIM and DAM platform designed for packaged goods manufacturers in food, pet food and non-food. It manages product and packaging data from strategy to market and distributes it to trade partners, including through GDSN.

RefPXM-NL-1999Reviewed 16 October 2026

Overview

SyncForce focuses on consumer and professional packaged goods manufacturers. Founded in 1999 by Hans de Gier, the company began with a cloud-based archive sharing solution and developed its current Circular PIM concept, which manages product information across the strategy-to-market value stream, including stages before commercial launch. It is based at the Strijp-T campus in Eindhoven and is a GS1 solution partner in the Benelux.

The platform combines PIM and DAM under the Data Mastery label and adds modules for adaptive change orchestration, product and packaging pipeline management and product data distribution to partners and channels. Variants of Circular PIM target food and pet food, non-food and sustainable packaged goods. GS1 Belgium and Luxembourg lists GDSN back-office integration, Benelux data models for FMCG and foodservice and for DIY, garden and pet, outsourced product data management and machine-to-machine transactions among its areas of expertise.

Fit is strongest for food, beverage, pet food and other packaged goods manufacturers that manage frequent product and packaging changes and need to supply trade partners with standardised data. The emphasis on packaging data and change orchestration is relevant to PPWR preparation. Buyers outside the Benelux should confirm local data model coverage and partner support, and organisations outside packaged goods will find the platform less tailored to their needs.

Key capabilities

  • Circular PIM across strategy to market
  • Integrated PIM and DAM
  • Packaging data and pipeline management
  • GDSN integration
  • Change orchestration workflows
  • Benelux FMCG data models

Strengths and considerations

Strengths

  • A clear focus on packaged goods gives SyncForce data models suited to food, pet food and non-food manufacturers.
  • Packaging data management and change orchestration are core modules, which aligns with PPWR data preparation.
  • GS1 partner status and GDSN integration support standardised data exchange with Benelux retailers and wholesalers.

Check before buying

  • The industry focus on packaged goods makes the platform less suited to fashion, industrial or technical B2B catalogues.
  • European presence centres on the Netherlands, so support outside the Benelux should be confirmed.
  • Publicly available information on ownership and company size is limited, which procurement teams should address in due diligence.

Best for

Fit summaryFood, beverage, pet food and packaged goods manufacturers that manage frequent product and packaging changes and supply retailers through GDSN.

Regulatory and compliance data

EU timeline →

SyncForce offers a Circular PIM variant for sustainable packaged goods, a packaging data management module and published guidance on PPWR recyclability and EPR data. Its site also covers readiness for the EU Digital Product Passport through GS1 Digital Link QR codes and dedicated product sites, although no standalone DPP module with registry connectivity is described.

Integrations

  • GS1 GDSN
  • ERP back-office systems
  • Trade partner and retailer channels

Frequently asked questions about SyncForce

What is Circular PIM?

Circular PIM is SyncForce's concept for managing product information across the full strategy-to-market value stream of a packaged goods manufacturer. It covers product and packaging pipeline management, change orchestration, PIM and DAM, and distribution of product data and media to trade partners and sales channels.

Does SyncForce support GDSN?

Yes. GS1 Belgium and Luxembourg lists SyncForce as a GS1 partner with expertise in GDSN back-office integration and Benelux data models for FMCG, foodservice and DIY, garden and pet. This allows manufacturers to publish standardised product data to retailers and wholesalers through the Global Data Synchronisation Network.

Which industries does SyncForce serve?

SyncForce targets consumer and professional packaged goods manufacturers. This includes food and beverages, pet food, non-food consumer goods and building and construction products. The platform's data models and packaging management modules are designed around the needs of these manufacturers, with less emphasis on general retail or fashion.

Sources

SOURCES
  1. gs1belu.org/en/solution-provider-finder/syncforce
  2. copy.syncforce.com/?p=6579
  3. www.cbinsights.com/company/syncforce
  4. www.syncforce.com/

Profile compiled from public information. Vendors can submit corrections via the methodology page.